About

Who We Are

I Identify As is a UK humour‑based clothing brand specialising in identity‑driven, personality‑powered T‑shirts. We turn real moods, real chaos and real personality into bold, clean, modern designs that say what you’re really thinking.

We are operated by I Identify As Ltd, a UK‑registered company based in Dartford, and the official creator and owner of all I Identify As designs.

What We Stand For

Our brand is built on the belief that identity isn’t fixed — it changes daily. Your T‑shirt should change with it.

We create clothing that reflects:

  • your mood

  • your personality

  • your sarcasm

  • your honesty

  • your “this is who I am today” energy

No generic slogans. No copy‑paste humour. Just identity‑based humour that feels personal, relatable and unapologetically human.

Our Mission

To become the UK’s leading identity‑based humour brand — one T‑shirt, one mood and one chaotic day at a time. We want you to wear who you are today… and whoever you become tomorrow.

What Makes Us Different

Most “funny T‑shirt” brands rely on random jokes. We don’t.

We focus on:

  • clean typography

  • bold statements

  • modern design

  • relatable identity moments

  • humour that actually reflects real life

Every design starts with a feeling, a mood or a moment people genuinely experience.

Where to Buy Official I Identify As Products

To protect our brand and our customers, we keep our sales channels simple and authentic.

Official Store (Primary)

Our full collection is available exclusively on our official website.

Official Etsy Store (Secondary)

We also operate one authorised Etsy storefront, owned and managed by I Identify As Ltd, for customers who prefer shopping on Etsy.

Not Sold Anywhere Else

We do not sell on:

  • Amazon

  • eBay

  • Redbubble

  • Print‑on‑demand marketplaces

  • Third‑party sellers

Any listings found on these platforms are not affiliated with us.

Our Story

I Identify As began with a simple idea: What if your T‑shirt could express your identity better than your face does?

From that spark, the brand grew into a space where humour, personality and honesty collide. We design for real people with real moods — the tired, the chaotic, the sarcastic, the over‑it, the introverted, the extroverted and everyone in between.

Our Values

  • Identity — express who you are

  • Humour — laugh at the chaos

  • Quality — soft, durable, everyday‑ready tees

  • Inclusivity — humour for every personality

  • Authenticity — no fakes, no copies, no nonsense

The Future

We’re building a community of people who identify as something different every day. Our goal is to grow the UK’s strongest identity‑based humour brand — with designs that evolve as fast as life does.