About I Identity As Ltd
Home of I Identify As™ & Chaos Clothing™ by I Identify As
Wear Your Mood. Wear Your Personality. Wear Your Chaos.
Identity Group is the home of two unapologetically personality‑driven clothing brands — I Identify As™ and Chaos Clothing™ by I Identify As. Together, they form a universe built around humour, honesty and the beautifully chaotic reality of being human.
We don’t just make clothing. We make identity wearable.
I Identify As™ — Identity You Can Wear
I Identify As™ is a UK humour‑based clothing brand built around one simple truth:
People don’t just wear clothes — they wear personality. They wear mood. They wear chaos.
Every design is inspired by a real personality trait, mindset or moment people instantly recognise in themselves. We’re here for:
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the sarcastic
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the introverted
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the chaotic
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the exhausted parents
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the football mums and dads
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the anxious overthinkers
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the ADHD multitaskers
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the socially‑done humans
These aren’t random slogans. They’re identity‑driven statements that feel personal because they are personal.
Our mission is simple:
Turn personality into wearable humour.
Not fast fashion. Not generic graphics. Just honest, relatable clothing that helps people express who they are without saying a word.
Chaos Clothing™ by I Identify As — Wear Your Chaos
Chaos Clothing™ is the louder, wilder, more expressive counterpart to I Identify As™.
Where I Identify As™ captures identity, Chaos Clothing™ captures personality in its unfiltered form.
Some days you’re productive. Some days you’re running on caffeine. Some days you’re thriving. And some days… you’re Chaos Carl.
Chaos Clothing™ celebrates the messy, unpredictable, hilarious side of being human — through bold characters, chaotic slogans and designs that feel instantly relatable.
It’s clothing for people who embrace the reality that life is rarely perfectly organised.
Chaos isn’t a problem. Chaos is a personality trait.
Why Two Brands?
Because identity isn’t one thing.
I Identify As™ = who you are. Chaos Clothing™ by I Identify As = who you feel like today.
Together, they create a complete identity ecosystem — from minimalist humour to full‑blown chaos energy.
Where We’re Based
Identity Group is proudly based in Dartford, Kent, serving customers across:
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Kent
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London
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Essex
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South East England
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The entire UK
We offer fast UK‑wide delivery and continue to grow a community of customers who love humour, personality and self‑expression.
What Makes Us Different
Personality‑Driven Humour
Every design starts with a real personality, habit, mood or life experience. People don’t buy our clothing because they need another T‑shirt — they buy it because they see themselves in the message.
Organised by Identity
Our collections are grouped around personality‑led themes including: Sarcasm • Introvert Energy • Chaos Vibes • Parenting Fatigue • Football Parents • Sunday League • Anxiety • ADHD • Social Battery
Designed for Real Life
We create humour people genuinely say every day: “I identify as tired.” “I identify as running on caffeine and chaos.” “I identify as socially unavailable.”
Quality You Can Feel
Premium garments, comfortable fabrics and durable printing designed to last. Funny is great — but the product has to be great too.
Our Story
I Identify As™ began with a simple observation:
People describe themselves through humour.
Whether they’re tired, chaotic, sarcastic, overwhelmed or operating on minimal sleep, humour is how people connect and make sense of everyday life.
What started as a playful idea became a brand built around identity‑driven humour — and eventually expanded into Chaos Clothing™, the character‑powered home of expressive chaos.
Today, Identity Group creates clothing designed to celebrate individuality, personality and the wonderfully chaotic reality of being human.
Because sometimes the funniest thing you can wear is the truth.
Frequently Asked Questions
What is I Identify As™? A UK humour‑based clothing brand specialising in personality‑driven clothing, accessories and gifts.
What is Chaos Clothing™ by I Identify As? A character‑powered brand concept from Identity Group, focused on expressive, chaotic, funny and personality‑led designs.
Where are you based? Dartford, Kent — delivering across the entire UK.
What types of humour do you create? Sarcasm, introvert humour, chaos energy, parenting fatigue, football parent humour, anxiety humour, ADHD humour and social battery humour.
Who is your clothing for? Anyone who enjoys relatable, personality‑based humour and wants clothing that reflects who they are.
Do you ship across the UK? Yes — fast delivery across Kent, London, Essex and nationwide.