Terms of service
Last updated: 22/06/26
OVERVIEW
Welcome to I Identify As. The terms “we”, “us” and “our” refer to the brand I Identify As, operated by I Identify As Ltd, a company based in the United Kingdom. These Terms of Service (“Terms”) govern your access to and use of our website, online store, and all related services, features, tools, products and content (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide these Services to you.
By accessing, browsing or using the Services, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, you must not use or access the Services.
1. ACCESS AND ACCOUNT
By using the Services, you confirm that you are at least the age of majority in your place of residence, or that you have given consent for any minor dependents to use the Services under your supervision.
To use certain features, you may be required to provide accurate and complete information, including your email address, billing details and shipping information. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You may not transfer or assign your account to any other person.
2. OUR PRODUCTS
We make every effort to display our products accurately. However, colours and appearance may vary depending on your device and screen settings. We do not guarantee that products will meet your expectations.
All product descriptions, pricing, availability and features may be changed or discontinued at any time without notice. We may limit quantities or restrict sales to any person, region or jurisdiction at our discretion.
3. ORDERS
When you place an order, you are making an offer to purchase. We reserve the right to accept or decline any order. An order is only accepted once payment has been processed and we send an order confirmation.
Please review your order carefully before submitting. We may be unable to cancel or amend orders once accepted. If we decline or cancel an order, we will attempt to notify you using the contact details provided.
All purchases are subject to our Refund Policy.
You confirm that purchases are for personal use and not for resale or export.
4. PRICES AND BILLING
Prices may change without notice. The price charged will be the price displayed at checkout at the time of purchase. Prices do not include taxes, shipping, handling, customs or import fees unless stated otherwise.
You agree to provide accurate and current payment information and to update your details as needed. You confirm that you are authorised to use the payment method provided and that all charges incurred will be honoured.
5. SHIPPING AND DELIVERY
Delivery times are estimates only and are not guaranteed. Once an order is handed to the carrier, risk of loss passes to you. We are not responsible for delays caused by carriers, customs, weather or events outside our control.
Full details are provided in our Shipping Policy.
6. INTELLECTUAL PROPERTY
All content on the Services — including text, images, graphics, designs, characters, logos, product descriptions, videos and layout — is owned by I Identify As Ltd, its affiliates or licensors, and is protected by applicable intellectual property laws.
You may use the Services for personal, non‑commercial purposes only. You may not copy, reproduce, modify, distribute, display, or create derivative works without our prior written consent.
All brand names, logos, product names and slogans are trademarks or brand identifiers of I Identify As Ltd or its licensors. You may not use them without permission.
7. OPTIONAL TOOLS
We may provide access to third‑party tools that we do not control. These tools are provided “as is” and “as available” without warranties. Your use of such tools is entirely at your own risk.
8. THIRD‑PARTY LINKS
The Services may contain links to third‑party websites. We are not responsible for the content, accuracy, policies or practices of any third‑party site. You access such sites at your own risk.
9. RELATIONSHIP WITH SHOPIFY
Our store is powered by Shopify. However, all purchases are made directly with I Identify As Ltd. Shopify is not responsible for any transactions, products or issues arising from your use of our Services.
10. PRIVACY POLICY
Your use of the Services is subject to our Privacy Policy and Shopify’s Privacy Policy. By using the Services, you acknowledge that your personal information may be processed by us, Shopify and third‑party service providers, including those located outside your country of residence.
11. FEEDBACK
If you submit feedback, ideas, reviews or suggestions (“Feedback”), you grant us a perpetual, worldwide, royalty‑free licence to use, modify, publish and distribute such Feedback for any purpose. You confirm that you own the rights to the Feedback and that it does not violate any third‑party rights.
12. ERRORS AND INACCURACIES
Occasionally, information on the Services may contain errors or omissions relating to product descriptions, pricing, promotions or availability. We reserve the right to correct such errors and update information at any time without notice.
13. PROHIBITED USES
You may not use the Services for unlawful, harmful, fraudulent or abusive purposes. You must not interfere with the security, functionality or integrity of the Services, nor attempt to access them using automated tools, bots or scraping technologies.
We may suspend or terminate your access if you violate these Terms.
14. AGENTS
If you use automated agents or software to interact with the Services, they must identify themselves and comply with our usage requirements. We may restrict or block agent access at any time.
15. TERMINATION
We may terminate or suspend your access to the Services at any time without notice. You remain responsible for all charges incurred up to the date of termination.
16. DISCLAIMER OF WARRANTIES
The Services and all products are provided “as is” and “as available” without warranties of any kind, except where required by law. Your use of the Services is at your own risk.
17. LIMITATION OF LIABILITY
To the fullest extent permitted by law, I Identify As Ltd and its affiliates shall not be liable for any indirect, incidental, special or consequential damages arising from your use of the Services or products.
18. INDEMNIFICATION
You agree to indemnify and hold harmless I Identify As Ltd, Shopify and their affiliates from any claims arising from your breach of these Terms or your misuse of the Services.
19. SEVERABILITY
If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force.
20. WAIVER; ENTIRE AGREEMENT
These Terms constitute the entire agreement between you and I Identify As Ltd regarding the Services. Failure to enforce any provision does not constitute a waiver.
21. ASSIGNMENT
You may not assign your rights under these Terms without our consent. We may assign our rights at any time.
22. GOVERNING LAW
These Terms are governed by the laws of England and Wales. You and I Identify As Ltd agree to submit to the exclusive jurisdiction of the courts of England and Wales.
23. HEADINGS
Headings are for convenience only and do not affect interpretation.
24. CHANGES TO TERMS
We may update these Terms at any time by posting a revised version on our website. Continued use of the Services constitutes acceptance of the updated Terms.
25. CONTACT INFORMATION
For questions about these Terms, contact us at:
I Identify As Ltd ray.halliday@iidentifyas.co.uk Dartford, Kent, United Kingdom — DA1 3AN