Legal notice

Last Updated 30/06/26

I Identify As is a UK‑based brand creating original character designs, identity‑driven apparel and humour‑focused merchandise. This Legal Notice outlines the ownership, rights and responsibilities relating to this website and all associated content.

1. Business information

Brand name: I Identify As

Legal entity: I Identify As Ltd

Registered location: Dartford, United Kingdom

Contact email: ray.halliday@iidentifyas.co.uk

I Identify As Ltd operates this website from the United Kingdom and complies with applicable UK consumer and e‑commerce regulations.

2. Intellectual property rights

All content on this website — including but not limited to:

  • character names

  • character descriptions

  • artwork and illustrations

  • slogans and phrases

  • product designs

  • logos and branding

  • written content

  • blog posts

  • website layout and structure

is the intellectual property of I Identify As Ltd unless otherwise stated.

You may not reproduce, copy, distribute, modify or use any content from this website without prior written permission from I Identify As Ltd. Any unauthorised use may result in legal action.

3. Brand and character names

“I Identify As” and all character names (including but not limited to Original Ovi, Chaos Carl, Disrespectful Daniel, Socially Done Sandra, Sleepy Susie and Parental Fatigue Fiona) are used by I Identify As Ltd as brand identifiers and proprietary character names.

Use of these names or characters without permission is strictly prohibited.

4. Product information and availability

We make every effort to ensure product descriptions, images and pricing are accurate. However, we reserve the right to:

  • update or correct information

  • change pricing

  • discontinue products

  • limit quantities

  • refuse or cancel orders

at any time without prior notice.

5. Liability disclaimer

I Identify As Ltd is not responsible for:

  • misuse of products

  • third‑party delays (shipping carriers, couriers, etc.)

  • technical issues affecting website access

  • user‑generated content on external platforms

  • external links or third‑party websites

To the fullest extent permitted by law, we exclude liability for any indirect, incidental or consequential damages arising from the use of this website or our products.

6. External links

This website may contain links to third‑party sites. We are not responsible for:

  • their content

  • their accuracy

  • their privacy practices

  • their security

Accessing external links is at your own discretion.

7. Accuracy of information

We aim to keep all information on this website accurate and up to date. However, we do not guarantee that:

  • all content is error‑free

  • all information is complete

  • all details remain current at all times

We reserve the right to update or modify content without notice.

8. Right to refuse service

We reserve the right to refuse or cancel orders if:

  • fraudulent activity is suspected

  • abusive or inappropriate behaviour occurs

  • incorrect information is provided

  • stock or pricing errors occur

This is to protect both the brand and our customers.

9. Governing law

This website and all transactions are governed by the laws of England and Wales. Any disputes will be handled under UK jurisdiction.

10. Contact

For legal enquiries, permissions or IP concerns, contact: ray.halliday@iidentifyas.co.uk

11. Trademark Notice:

I Identify As and the fingerprint logo are pending trademarks under UK00004409298. Unauthorised use is prohibited.