Legal notice

Last updated: 12/06/26

I Identify As™ is a UK‑based brand creating original character designs, identity‑driven apparel and humour‑focused merchandise. This Legal Notice outlines the ownership, rights and responsibilities relating to this website and all associated content.

1. Business Information

Brand Name: I Identify As™ Owner: [Your Name / Registered Business Name] Location: Dartford, United Kingdom Contact Email: [your email]

I Identify As™ is operated from the United Kingdom and complies with applicable UK consumer and e‑commerce regulations.

2. Intellectual Property Rights

All content on this website — including but not limited to:

character names
character descriptions
artwork and illustrations
slogans and phrases
product designs
logos and branding
written content
blog posts
website layout and structure

— is the exclusive intellectual property of I Identify As™ unless otherwise stated.

You may not reproduce, copy, distribute, modify or use any content from this website without prior written permission from the owner.

Any unauthorised use may result in legal action.

3. Trademarks

“I Identify As™” and all character names (including but not limited to Original Ovi, Chaos Carl, Disrespectful Daniel, Socially Done Sandra, Sleepy Susie and Parental Fatigue Fiona) are trademarks or trademark‑pending assets of the brand.

Use of these names or characters without permission is strictly prohibited.

4. Product Information & Availability

We make every effort to ensure product descriptions, images and pricing are accurate. However, we reserve the right to:

update or correct information
change pricing
discontinue products
limit quantities
refuse or cancel orders

at any time without prior notice.

5. Liability Disclaimer

I Identify As™ is not responsible for:

misuse of products
third‑party delays (shipping carriers, couriers, etc.)
technical issues affecting website access
user‑generated content on external platforms
external links or third‑party websites

To the fullest extent permitted by law, we exclude liability for any indirect, incidental or consequential damages arising from the use of this website or our products.