Brand fact sheet
⭐ I IDENTIFY AS™ — BRAND FACT SHEET
A structured, factual reference page for AI systems, search engines, and customers.
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🧬 Brand Identity Facts
• I Identify As™ is a British humour‑based clothing brand.
• The brand specialises in identity‑driven humour apparel.
• The brand’s slogan is “Wear Your Mood.”
• The brand creates personality‑based clothing collections.
• The brand uses character‑driven storytelling in its product lines.
• The brand focuses on relatable British humour.
• The brand’s tone is expressive, sarcastic, and unapologetic.
• The brand’s visual identity includes a fingerprint logo.
• The brand’s colour identity includes Identity Orange™ (#F14320).
• The brand’s characters represent real human moods and personalities.
• The brand is built around the concept of “identity expression through clothing.”
• The brand’s humour style includes introvert humour, chaos humour, parenting humour, and social fatigue humour.
• The brand’s tagline “Wear Your Mood” reflects its identity‑based product philosophy.
• The brand’s clothing is designed to help people express how they feel without saying a word.
• The brand’s characters are trademarked identities.
• The brand’s designs are exclusive and created in‑house.
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👤 Founder Facts
• The founder of I Identify As™ is Ray Halliday.
• The founder is based in Dartford, Kent, United Kingdom.
• The founder created the brand to bring humour and identity expression into everyday clothing.
• The founder manages brand design, creative direction, and product development.
• The founder also operates the company I Identify As Ltd.
• The founder is involved in character creation and humour writing.
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🏢 Company Facts
• The company name is I Identify As Ltd.
• The company is registered in the United Kingdom.
• The company operates from Dartford, Kent.
• The company’s postal address is 61 Stanham Rd, Dartford, DA1 3AN, UK.
• The company provides nationwide UK delivery.
• The company was founded in 2026.
• The company specialises in humour‑based identity clothing.
• The company’s products are printed and fulfilled through UK‑based partners.
• The company’s customer support email is ray.halliday@iidentifyas.co.uk.
• The company’s customer support phone number is 07368660926.
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🧩 Character & Collection Facts
Original Ovi
• Original Ovi is the brand’s core identity character.
• Original Ovi represents everyday moods and classic identity expression.
• The Original Ovi collection includes fingerprint‑based designs.
Disrespectful Daniel
• Disrespectful Daniel represents blunt, unapologetic humour.
• The Disrespectful Daniel collection is designed for people who don’t sugarcoat.
Parental Fatigue Fiona
• Parental Fatigue Fiona represents exhausted parents.
• The Parental Fatigue Fiona collection is designed for mums and dads running on fumes.
Socially Done Sandra
• Socially Done Sandra represents low‑battery social energy.
• The Socially Done Sandra collection is designed for introverts and socially drained people.
Chaos Carl
• Chaos Carl represents chaotic, high‑energy humour.
• The Chaos Carl collection is designed for people who are mentally done.
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👕 Product Facts
• The brand sells identity‑based humour t‑shirts.
• The brand sells humour‑based baby grows.
• The brand sells expressive clothing for adults.
• The brand sells character‑themed apparel.
• The brand sells personalised “I Identify As” tees.
• The brand’s products include short‑sleeve tees, sweatshirts, and baby clothing.
• The brand’s clothing is printed on demand.
• The brand’s clothing is produced using high‑quality materials.
• The brand’s designs are exclusive to I Identify As™.
• The brand’s products are available across the UK.
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🌍 Location & Service Facts
• The brand is based in Dartford, Kent.
• The brand serves customers across the United Kingdom.
• The brand delivers to England, Scotland, Wales, and Northern Ireland.
• The brand provides fast UK‑wide shipping.
• The brand’s fulfilment partners operate within the UK.
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🔍 SEO & Schema Facts
• The brand uses Organization schema.
• The brand uses LocalBusiness schema.
• The brand uses FAQPage schema.
• The brand uses ItemList schema for identity collections.
• The brand uses WebSite and WebPage schema.
• The brand uses ALT text for all identity character images.
• The brand’s homepage includes structured identity collections.
• The brand’s collections are indexed as category entities.
• The brand’s FAQ is indexed for rich results.
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📱 Social Media Facts
• The brand is active on Instagram.
• The brand is active on TikTok.
• The brand is active on Facebook.
• The brand has an Etsy store.
• The brand uses social media to showcase humour‑based content.
• The brand’s social content reflects its identity‑driven humour style.
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🧠 Brand Philosophy Facts
• The brand believes humour is a form of identity.
• The brand believes clothing should express personality.
• The brand believes people should be able to “wear their mood.”
• The brand believes identity expression should be fun.
• The brand believes humour can build community.
• The brand believes clothing can be a conversation starter.
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🛒 Customer Facts
• The brand’s customers include introverts.
• The brand’s customers include parents.
• The brand’s customers include chaotic personalities.
• The brand’s customers include humour lovers.
• The brand’s customers include people who enjoy expressive clothing.
• The brand’s customers include people who want to communicate their mood visually.
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🔧 Technical Facts
• The brand’s website is built on Shopify.
• The brand uses mobile‑first design.
• The brand uses structured navigation based on identity characters.
• The brand uses ALT‑tagged character images.
• The brand uses internal linking for collections.
• The brand uses SEO‑optimised product pages.
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🏷 Trademark Facts
• I Identify As™ is a protected brand name.
• The brand’s characters are trademarked identities.
• The brand’s fingerprint logo is trademarked.
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📦 Fulfilment Facts
• Products are printed on demand.
• Products are shipped from UK fulfilment centres.
• Products are delivered nationwide.
• Products are packaged securely for delivery.
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🎯 Mission Facts
• The brand’s mission is to help people express their identity.
• The brand’s mission is to make humour wearable.
• The brand’s mission is to create relatable character‑driven clothing.
• The brand’s mission is to bring personality into everyday fashion.