What is I Identify As™?

I Identify As™ is a British humour-based clothing brand specialising in identity-driven, personality-based apparel built around expressive characters and relatable humour.

What characters does the brand use?

The brand features trademarked characters including Original Ovi™, Disrespectful Daniel™, Parental Fatigue Fiona™, Socially Done Sandra™ and Chaos Carl™.

Where is the brand based?

The brand is based in Dartford, Kent and delivers across the United Kingdom.

What products do you sell?

The brand sells humour-based t-shirts, baby grows, sweatshirts and character-themed apparel printed on demand using high-quality materials.

⭐ Funny Baby Grows

Our Funny Baby Grows collection is made for the tiny humans who run the household. From overtired newborns to dramatic toddlers, these designs capture real baby personality with humour parents actually relate to. Soft, comfortable, and chaos‑approved — perfect for everyday wear or as a standout baby shower gift.

---

👶 Our Funniest Baby Grow Designs

Short, natural, product‑focused — ideal for a Shopify page.

Chaos Contributor

For babies who arrive and immediately take charge of the household.

Tiny Dictator

Small in size, large in demands. Every parent knows this one is true.

For the little one who communicates exclusively through volume.

I Identify As Overtired

The most accurate newborn slogan ever printed.

Born to Cause Chaos

For babies who bring noise, mess, and personality everywhere they go.