Sleepy Susie™ is the soft‑spoken, low‑battery soul of the I Identify As universe — built for people who run on caffeine, comfort and the constant hope of “just five more minutes.” Gentle, dreamy and permanently hovering at 3%, Susie represents everyone who has ever stared at their bed like it’s the love of their life. She’s the queen of early nights, the master of cosy corners and the patron saint of cancelled alarms. Susie isn’t lazy — she’s prioritising rest, recovery and emotional survival. Mentally, physically, spiritually… she’s tired.

This collection blends soft colours with warm, comforting humour, creating apparel for introverts, homebodies and anyone who identifies as “half awake.” Explore the Sleepy Susie Collection — where comfort is a lifestyle, naps are a personality trait and being tired is finally something to be proud of.