Parental Fatigue Fiona is the exhausted, caffeine‑powered hero of the I Identify As™ universe. Built for real parents living in the chaos of school runs, tantrums and never‑ending to‑do lists, Fiona represents honesty, humour and survival mode.
This collection blends relatable parenting humour with identity‑focused streetwear, creating clothing that speaks to mums and dads who are doing their best — and laughing through the madness.
Discover apparel designed for tired parents who want comfort, personality and a brand that actually gets it.