Parental Fatigue Fiona™ is the exhausted, caffeine‑powered hero of the I Identify As universe — built for real parents surviving school runs, tantrums, snack negotiations and never‑ending to‑do lists. Fiona represents honesty, humour and pure survival mode.

This collection blends relatable parenting humour with identity‑focused streetwear, creating clothing that speaks to mums and dads doing their best and laughing through the chaos. Discover premium apparel designed for tired parents who want comfort, personality and a brand that actually gets it.